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Myglamm Babychakra Acquisation: MyGlamm acquires parenting platform BabyChakra to expand in South Asia

Myglamm Babychakra Acquisation: MyGlamm acquires parenting platform BabyChakra to expand in South Asia
indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.

Priyanka Gill , Naiyya Saggi , Baby Chakra , பிரியாங்க கில் , குழந்தை சக்ரா ,

"Customer feedback helps us brief the R&D lab to create new products": Apratim Majumder, MyGlamm


“Customer feedback helps us brief the R&D lab to create new products”: Apratim Majumder, MyGlamm
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A conversation with the cosmetic brand’s marketing head on expansion plans, marketing strategy and its first TVC.
MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers.
In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head – Naturals. Majumder has over 15 years of experience in the FMCG sector. ....

India General , Sasha Chhetri , Kopal Naithani , Manish Malhotra , Priti Rajput , Sonakshi Sinha , Samson Vasave , Dentsu Gurgaon , Abhijit Avasthi , Darpan Sanghvi , Priyanka Gill , Apratim Majumder , Titus Upputuru , Aditi Bhalotra , Shraddha Kapoor , Hindustan Unilever , Bessemer Venture Partners , Sugar Cosmetics , Plum Cosmetics , Nykaa Cosmetics , Taproot Dentsu Gurgaon , சாஷா சேத்ரி , மனிஷ் மல்ஹோத்ரா , சோனக்ஷி சீன்ஹா , சாம்சன் வாசவே , தெந்ட்சு குர்கான் ,