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âCustomer feedback helps us brief the R&D lab to create new productsâ: Apratim Majumder, MyGlamm Share Via: A conversation with the cosmetic brandâs marketing head on expansion plans, marketing strategy and its first TVC. MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers. In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head â Naturals. Majumder has over 15 years of experience in the FMCG sector. ....
Saffola launches new campaign for its Chyawanprash product adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Saffola Chyawan Amrut takes on the amusing new trend of consuming too many herbal supplements⦠Share Via: ⦠It, instead, asks folks to consume Chyawan Amrut whose Ayurvedic ingredients will boost your immunity. If the heightened focus on health and immunity was one of the benefits we gleaned from last year, thereâs also a weird pitfall to it. The high amount of natural or Ayurvedic supplements/drinks weâve started to consume. So much so that it has now become hard to keep track. Itâs this amusing habit that FMCG giant Saffola has taken on in its new spot made by creative agency 82.5 Communications. Featuring three generations of a family (grandparents, parents and children), we see how through the course of a day, the family has to sit down for Chyawanprash time , âKadha timeâ and âHaldi-doodh timeâ⦠....