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Photo Illustration by Chesnot/Getty Images The new photography-themed show will see contestants use Samsung cameras and serve as a guide for future branded content. Hulu s upcoming reality competition series Exposure sees up-and-coming photographers participating in weekly challenges that put their skills to the test, with the winner being crowned the next great photographer. But it is also the first of what Hulu hopes will be many branded entertainment collaborations, in which marketers are involved in the creation and execution of the programs themselves. In the case of Exposure, which debuts April 26 on the streaming platform, the competitors use the Samsung Galaxy S21 Ultra 5G camera in the challenges. That s because Samsung, in partnership with BBH Entertainment (the development arm of the global ad agency BBH), created the series, with Will Smith and Jada Pinkett Smith s Westbrook Media producing it. ....
Jon Kopaloff/Getty Images; Sebastian Reuter/Getty Images As many Hollywood firms stagnated amid COVID-19 shutdowns, soaring social content like the Snapchat series Will From Home has kept the company in the fast lane. Last year in early March, just as it was becoming clear that the U.S. wouldn t be able to avoid a COVID-19 lockdown for much longer, executives at Westbrook Media began to discuss backup plans. The digital arm of Will Smith and Jada Pinkett Smith s fledgling multimedia firm had started to hit its stride as a producer of social media marketing materials for films like Bad Boys for Life. But with theatrical releases looking unlikely in the months ahead, the team, like many Hollywood operations, needed to pivot. ....
63 shares And he had no qualms about using X-Men star Hugh as his target after acting in retaliation to the Wolverine actor slashing a picture of Ryan. Ryan even hilariously defaced a picture of Hugh, who starred with him in X-MEN Origins: Wolverine, giving him devil horns and branding him Hugh Badman . Oops! It was bad news for fellow actor Hugh Jackman, 52, as the Deadpool star, 44, decided to use his face as a target Hugh and Ryan s hilarious fake rivalry began around the time Ryan starred in 2016 Marvel film, Deadpool. In April last year, Hugh said he struggled to remember the specifics, but it did start over Ryan s ex-wife, Scarlett Johansson, who he was married to from 2008 until 2011. ....