Photo Illustration by Chesnot/Getty Images The new photography-themed show will see contestants use Samsung cameras and serve as a guide for future branded content. Hulu's upcoming reality competition series Exposure sees up-and-coming photographers participating in weekly challenges that put their skills to the test, with the winner being crowned the next great photographer. But it is also the first of what Hulu hopes will be many branded entertainment collaborations, in which marketers are involved in the creation and execution of the programs themselves. In the case of Exposure, which debuts April 26 on the streaming platform, the competitors use the Samsung Galaxy S21 Ultra 5G camera in the challenges. That's because Samsung, in partnership with BBH Entertainment (the development arm of the global ad agency BBH), created the series, with Will Smith and Jada Pinkett Smith's Westbrook Media producing it.