Jon Kopaloff/Getty Images; Sebastian Reuter/Getty Images As many Hollywood firms stagnated amid COVID-19 shutdowns, soaring social content like the Snapchat series 'Will From Home' has kept the company in the fast lane. Last year in early March, just as it was becoming clear that the U.S. wouldn't be able to avoid a COVID-19 lockdown for much longer, executives at Westbrook Media began to discuss backup plans. The digital arm of Will Smith and Jada Pinkett Smith's fledgling multimedia firm had started to hit its stride as a producer of social media marketing materials for films like Bad Boys for Life. But with theatrical releases looking unlikely in the months ahead, the team, like many Hollywood operations, needed to pivot.