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H&M fighting to save fanbase after social media backlash


H&M fighting to save fanbase after social media backlash
12:36 | 13/04/2021
Fashion retailers like H&M have suffered from negative comments, photo Le Toan
As a consequence of integrating the “nine-dash line” map into online shopping websites in the Chinese market, a great number of local young people have called for a boycott on the Swedish fashion brand, causing a week-long desert atmosphere to drift over most of its outlets in Vietnam.
Xuan Huong, a 22-year-old student based in Hanoi, said that as soon as the case flared up, she became no longer interested in shopping with H&M.
“I was very disappointed,” Huong stressed. “I used to be a fan of the brand because of the reasonable prices and eye-catching designs of most items. But from now, I may never purchase anything from H&M due to its disrespect to Vietnamese consumers who they have earned from for more than three years.” ....

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As big names pull out of Paris Fashion Week, student designers fill the void


Deserted by several heavyweight designers, and still imprisoned online by the pandemic, organisers turned to students to fill the fashion week slots. Photo: AFP
Paris Fashion Week opened in unique style on Monday (March 1), with students cutting the virtual ribbon for women s ready-to-wear collections at a time of unprecedented chaos in the fashion calendar.
Deserted by several heavyweight designers, and still imprisoned online by the pandemic, organisers turned to students from the French Institute Of Fashion for a dose of hope and renewal.
People have been much more open. They want to keep fashion alive and give as many opportunities as possible to young designers, said one of those presenting in the opening video, Clement Picot. ....

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