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H&M fighting to save fanbase after social media backlash 12:36 | 13/04/2021 Fashion retailers like H&M have suffered from negative comments, photo Le Toan As a consequence of integrating the “nine-dash line” map into online shopping websites in the Chinese market, a great number of local young people have called for a boycott on the Swedish fashion brand, causing a week-long desert atmosphere to drift over most of its outlets in Vietnam. Xuan Huong, a 22-year-old student based in Hanoi, said that as soon as the case flared up, she became no longer interested in shopping with H&M. “I was very disappointed,” Huong stressed. “I used to be a fan of the brand because of the reasonable prices and eye-catching designs of most items. But from now, I may never purchase anything from H&M due to its disrespect to Vietnamese consumers who they have earned from for more than three years.”

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