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Salesforce debuts advertising sales management for Media Cloud


Salesforce debuts advertising sales management for Media Cloud
July 16, 2021 10:18
Salesforce has introduced advertising sales management for Media Cloud with the aim to automate ad sales and improve campaign performance for publishers.
The announcement:
Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single platform to help drive revenue for publishers.
Publishers such as online and print newspapers, social media platforms, streaming networks, television and radio stations, and retailers generate revenue by selling advertising campaigns to brands. As the number of channels for advertising increases, so does the complexity of managing available advertising inventory and tracking ....

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Mailchimp Review


All Specs
Mailchimp has long been the dominant player in the email marketing space and now the company is adding turnkey e-commerce, better automation, and even embedded customer relationship management (CRM) features to its oiffering. The latest version of Mailchimp even offers website hosting and design. What s great, is that Mailchimp has kept all these new features inside its familiar app framework. A framework that remains as intuitive and familiar. These new features and a still-stellar small business email marketing foundation earn it our Editors Choice award along with Campaigner and Sendinblue.
(Editors Note: Campaigner is owned by J2 Global, the parent company of PCMag s publisher, Ziff Davis.) ....

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