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Salesforce debuts advertising sales management for Media Cloud
July 16, 2021 10:18
Salesforce has introduced advertising sales management for Media Cloud with the aim to automate ad sales and improve campaign performance for publishers.
The announcement:
Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single platform to help drive revenue for publishers.
Publishers such as online and print newspapers, social media platforms, streaming networks, television and radio stations, and retailers generate revenue by selling advertising campaigns to brands. As the number of channels for advertising increases, so does the complexity of managing available advertising inventory and tracking ....

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