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Video TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and s hoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend. Almost a quarter (23%) of UK shoppers now use social media to discover and buy new products. And increasingly, they are happy buying products from trusted influencers and brands on their favourite social channels. ....
Pinterest Inc. (via Public) / Pinterest hosted first-ever global advertiser summit "Pinterest Presents" publicnow.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publicnow.com Daily Mail and Mail on Sunday newspapers.
Submitted by Olivia Powell on 2 March 2021 Sean Doyle, event marketing Lead, Europe at Pinterest discusses the social media site s latest offering, a global online advertisers summit. With more than 450m people around the world are now coming to Pinterest each month, the site has seen a growth of over 100m new users over the past year alone. The make-up of the site s audience is diversifying, meaning the company has been working to find new ways for marketers to reach and inspire this new audience. It was decided that producing a digital show would allow Pinterest to share its insights and news, in addition to reaching a much broader and global audience. ....
Event time: 10am – 12pm AEST Event Description: Pinterest will host its first ever advertiser summit, Pinterest Presents, on March 3rd, 2021. The virtual experience will provide the global marketing community an exclusive look at the company’s latest ad product updates and new ways to reach 450 million Pinterest users. Hosted for advertisers in key markets including the US, UK, France, Germany, Canada and Australia, the virtual summit is designed to inspire and spark creativity among its audience and provide marketers with an exclusive look at the company’s latest ad product updates which offer even more opportunities for advertisers on the growing platform. ....
TikTok Shares Insight On Top 2020 Categories In ‘What’s Next’ Report This week in social media news, TikTok publishes its What’s Next 2020 trends report for 19 global markets, Pinterest announces its first marketing summit, Instagram says it won’t promote reposted TikToks, Pinterest reaches 459 million monthly actives, Instagram debuts a ‘Recently Deleted’ feature and more. TikTok Publishes Its 2020 Trend Report For 19 Markets TikTok published its ‘What’s Next’ trend report for 19 global markets, including the US, UK, Korea, France and more. The reports are based on TikTok’s performance from January to November, and highlight the content categories that grew the most in 2020. ....