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Buyers Are Split on Amazon's Traditional Upfront

Some wanted more detail on shoppable ads and measurement while others enjoyed the star-studded program. ....

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Amazon's first upfront: 5 takeaways for brands

Amazon's first upfront: 5 takeaways for brands
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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Rally Cry and Twitch Collaborate to Introduce Advertiser Support to the North American Challenger League

/PRNewswire/ Rally Cry, esports platform and tournament organizer, and Twitch, the interactive livestreaming service, have joined forces to elevate. ....

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Amazon's Twitch Wants to Marry Commercials With Creators

Advertising isn’t a game for the people who run Twitch — but they are working. ....

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Twitch Unveils March Madness Partnerships With Wendy's And Philips Norelco

March Madness is heating up on Twitch. Today, the immensely popular video game streaming platform announced two new activations on its sports-streaming service, /TwitchSports, from Wendy’s and Philips Norelco. Here are the details. ....

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