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Zenith Brisbane wins media account for Bundaberg Brewed Drinks
August 3, 2021 10:00
Zentih Brisbane has won the media account for Australian beverages brand, Bundaberg Brewed Drinks, following a competitive pitch.
The Publicis agency will handle the brand’s strategic planning and media buying responsibilities, effective immediately, taking over from incumbent, Carat, a Dentsu International agency.
Bundaberg Brewed Drinks’ head of global marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.”
Premium Content
Subscriber only If a variety pack of Bundaberg Brewed Drinks products was on your Christmas wishlist, you can now add it to your Amazon cart. The team behind Bundaberg Ginger Beer are taking the opportunity to highlight their wide range of naturally brewed beverages in a variety pack made exclusively for Amazon. The Bundaberg Brewed Drinks Variety Pack features the iconic Ginger Beer along with other popular cocktail-mixing brews including Guava, Pink Grapefruit, Pineapple and Coconut, Traditional Lemonade and Peach. People tell us they love our iconic Ginger Beer, but they re often surprised to learn of some of the brews in the wider range, Bundaberg Brewed Drinks CEO, John McLean said.