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Zenith Brisbane wins media account for Bundaberg Brewed Drinks August 3, 2021 10:00 Zentih Brisbane has won the media account for Australian beverages brand, Bundaberg Brewed Drinks, following a competitive pitch. The Publicis agency will handle the brand’s strategic planning and media buying responsibilities, effective immediately, taking over from incumbent, Carat, a Dentsu International agency. Bundaberg Brewed Drinks’ head of global marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.” ....
Bundaberg founder to appear in Amazing Race activation via Carat March 1, 2021 9:40 Carat has been working with its client, Bundaberg Brewed Drinks, over the summer to grow its presence across Australia, with the latest aspect of an ongoing campaign to see Bundaberg feature as part of a challenge on The Amazing Race. The media agency has worked with Network 10 to pull off a bespoke activation that will see Bundaberg Brewed Drinks founder, Cliff Flemming, appear on the show this evening, as contestants take part in ginger harvesting to receive their next clue. The challenge was filmed in Bundaberg’s home state of Queensland at its ginger beer manufacturing headquarters, as part of the first locally-filmed edition of The Amazing Race. ....