Zenith Brisbane wins media account for Bundaberg Brewed Drinks
August 3, 2021 10:00
Zentih Brisbane has won the media account for Australian beverages brand, Bundaberg Brewed Drinks, following a competitive pitch.
The Publicis agency will handle the brand’s strategic planning and media buying responsibilities, effective immediately, taking over from incumbent, Carat, a Dentsu International agency.
Bundaberg Brewed Drinks’ head of global marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.”
Zenith Brisbane Wins the Bundaberg Brewed Drinks Media Account
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A grant totalling $15.5 million has been announced for manufacturers in Wide Bay and Burnett area, as the focus on transforming businesses and delivering jobs in regional areas grows.
Marking the fourth part of the Made in Queensland grants – amounts of $50,000 and $2.5 million – are available to those operating in the region to help overcome international competitiveness within their industry. A previous Made in Queensland recipient included Bundaberg Brewed Drinks owner John Mclean.
Regional manufacturers can access up to 75 per cent of their future project costs, totalling to $500,000.
Minister for Regional Development, Manufacturing and Water Glenn Butcher said he wanted “Queensland to be Australia’s premier manufacturing state.
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