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WPP elevates Babita Baruah as regional client lead for Ford's international markets group | Advertising

WPP elevates Babita Baruah as regional client lead for Ford's international markets group | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

United States , Tamil Nadu , Campaign India , Babita Baruah , ஒன்றுபட்டது மாநிலங்களில் , தமிழ் நாடு , பிரச்சாரம் இந்தியா , பாபிடா பருகு ,

Religion in advertising: A double-edged sword or smart move?


Religion in advertising: A double-edged sword or smart move?
In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products
Mumbai, April 13, 2021
Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot.
The Tanishq ad that created a strong buzz on social media, or the outrage against celebrity hairstylist Jawed Habib, who courted controversy for allegedly hurting sentiments when an ad for his salon depicted Hindu Gods and Goddesses such as Durga, Lakshmi, Saraswati, Ganesh and Kartik, are a few examples of creative freedom hogging the news for the wrong reasons. ....

India General , Mohan Desai , Ganesh Chaturthi , Ma Durga , Mera Tumhara , Nisha Singhania , Soumitra Karnik , Sumanto Chattopadhyay , Amar Akbar Anthony , Bestmediainfo Bureau , Jawed Habib , Hindu Gods , Super Shakti Steel , Infectious Advertising , Babita Baruah , Managing Partner , Surf Excel , Amar Akbar , Brand India , Sur Mera Tumhara , Religion In Advertising , இந்தியா ஜநரல் , மோகன் தேசாய் , கணேஷ் சதுர்த்தி , மா துர்கா , நிஷா சிங்கானியா ,