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A chat with Van Heusen's Abhay Bahugune on remote working, formal dressing and production challenges


A chat with Van Heusen’s Abhay Bahugune on remote working, formal dressing and production challenges
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Van Heusen’s chief operating officer talks in length about the newly launched sub-brand ‘Denim Labs’, and how fashion has changed in the WFH era.
Van Heusen, a ‘power dressing’ brand from the house of Aditya Birla Fashion and Retail (ABFRL), recently launched a new sub-brand ‘Denim Labs’. Van Heusen Denim Labs ushers in a new age of denim, crafted for the modern-day professionals, who need to shift between work and play.
The brand has also launched a campaign, titled ‘Move in the New Blue’, featuring the face of the brand and Bollywood actress Jacqueline Fernandez. The ad will be featured across multiple mediums, such as television, print and digital. ....

Tarun Tahiliani , Van Heusen , Abhay Bahugune , Sourabh Mishra , Jacqueline Fernandez , Sabyasachi Mukherjee , Denim Labs , Aditya Birla Fashion , Van Heusen Denim Labs , New Blue , Famous Innovations , Heusen Denim Labs , Azendor Consulting , வேன் ெசேன் , சோஉறப் மிஸ்ரா , ஜாக்குலின் பெர்னாண்டஸ் , சபியசச்சி முகர்ஜி , புதியது நீலம் , பிரபலமானது புதுமைகள் ,