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Volkswagen tackles road fears in new Tiguan campaign


Volkswagen tackles road fears in new Tiguan campaign
June 29, 2021 10:06
Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan.
The campaign, which comes via DDB Sydney, features a TVC and a series of powers, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians’ have.
This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up traffic, or hitting another car.
Volkswagen Australia marketing communications manager, Rowena Kanna said: “The research highlighted what we knew to be true, albeit anecdotally, which is that these little road stresses can quickly creep up to become genuine anxieties and fears.” ....

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Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney

Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney
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New South Wales , Rowena Kanna , Julie Scarff , Nicole Crozier , Jose Rodrigues , Fran Clayton , Natalie Greaves , Matt Chandler , Matt Ryan Tobin , James Davis , Renata Barbosa , Tommy Cehak , Danny Ruhlmann , John Wood , Mandy Whatson , Fergus Rotherham , Paul Jansen , Izzy Crohan , Nicole Drabsch , Jonathan Blackbird , Tom Lawrence , Ben Welsh , Sam Raftl , Tim Woolford , Philip Horn , Marketing Communications ,

Eight great documentaries to check out at this year's Doc Edge Film Festival


James Croot07:05, Jun 04 2021
Supplied
Eight great Doc Edge films to check out at this year s festival.
New Zealand’s annual celebration of global documentary film-making is back and this year in a form that offers the best of both worlds.
As well as in-cinema seasons in Auckland and Wellington, most of the Doc Edge Film Festival 2021’s line-up will be available to stream from virtually anywhere in Aotearoa.
In all, the Oscar-qualifying festival’s programme includes more than 80 features and shorts selected from submissions from across the planet.
After looking through the line-up and previewing a selection,
Stuff to Watch has come up with a list of eight great titles we believe are well worth seeking out. ....

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