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Colgate's #YimsuGeneration campaign empowers Thais to become the generation with resilient smiles via Soho Square Bangkok/Red Fuse


July 23 2021, 10:15 am | BY Kim Shaw | No Comments
Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.
 
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time. ....

Caroline Slocombe , Huw Gildon , Yossaporn Rengpian , Vanalee Krairavee , Pokpong Jitdee , Sojirat Mitin , Pawaret Wongaram , Lyndon Morant , Nopadol Srikieatikajohn , Daniel Cullen , Chitchai Tangphinigkul , Patchara Lertkai , Songphon Jantharasom , Naruemon Mattamonthon , Thun Nitcharee Peneakchanasak , Gunpong Panthongprasert , Pichanun Siwadnidhikul , Wannapa Tangbut , Parul Patel Desai , Lois Fung , Patchupan Boonchan , Dechnarong Boonsongsang , Napak Lertnimanorladee , Orathai Maneechote , Wannu Poolsombut , Janejira Champaiboon ,

Buy now pay later company Zip unveils new branding


Buy now pay later company Zip unveils new branding
July 22, 2021 10:33
Buy now pay later company Zip has unveiled its new logo and branding.
The announcement:
Leading global Buy Now, Pay Later (BNPL) company, Zip Co Limited (ASX: Z1P), has today announced a new unified purpose and brand identity which strengthens its people-first approach to fair and transparent payment options.
Zip has set a fintech industry standard for building innovative products that help people take control of the way they pay. With responsibility built into its DNA, Zip’s renewed brand purpose is about putting the financial well-being of its customers and merchants at the heart of everything it does, to help people take control of their financial future. ....

Larry Diamond , Dave Ladd , Steve Tesoriero , Sco Limited , Buy Now , Pay Later , Zip Co Limited , Global Brand , Executive Creative Director , லாரி வைரம் , டேவ் பையன் , இணை வரையறுக்கப்பட்டவை , வாங்க இப்போது , செலுத்த பின்னர் , ஸிப் இணை வரையறுக்கப்பட்டவை , உலகளாவிய பிராண்ட் , நிர்வாகி படைப்பு இயக்குனர் ,