NEW YORK, July 27, 2021 /PRNewswire/ Icelandic Provisions, the brand bringing a taste of Icelandic culture (and cultures) to the dairy aisle, announced today the debut of its new Icelandic-inspired branding, along with a new creative campaign. Through these creative updates, Icelandic Provisions is investing in a new brand expression that underscores its heritage, while evoking the optimistic, yet persevering Icelandic spirit. Icelandic Provisions has long stood for celebrating the Icelandic spirit, using traditional skyr-making methods that sustained the Vikings, said Dan Hickle, Icelandic Provisions Chief Marketing Officer. While we take our process seriously, we also want to celebrate Icelandic optimism and our rich heritage in a way that invites the consumer in. Through both the new branding and creative campaign, we re bringing a piece of Iceland to consumers in an iconic and unforgettable expression.
Icelandic Provisions Debuts New Creative Inspired by Icelandic Heritage
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For years, Icelandic Provisions has been working on an oat-based product and the brand is now revealing oat milk yogurts that mimic the taste and texture of skyr. The non-dairy yogurt is packed with protein and it can be found in flavors like Mixed Berries, Vanilla Bean, Raspberry, Mango Passionfruit and Cold Brew Coffee, the latter of which was created in collaboration with Icelandic coffee roaster Te & Kaffi.
Icelandic Provisions CEO Mark Alexander told VegNews, We have always wanted to have a vegan-friendly option and one that fits the ‘flexitarian’ lifestyle, but the taste and texture had to be right. We worked tirelessly with our partners in Iceland to craft an Oatmilk Skyr using traditional skyr-making methods.