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December 3, 2020 Virtual events, an industry which grew up in a matter of months during the pandemic, will continue to play a role even when a return to “physical” events is made possible, industry experts have said. “Hybrid” is the buzzword for events in the post-pandemic age, with companies reluctant to give up the advantages gained through digital – e.g. larger audiences, easy access to big names and data insights – while also meeting the demand for face-to-face interaction. [ “I don’t think we’re ever going to go back to where we were before, in the sense that the product will be different. We’re never going to let go of that digital piece,” said Orson Francescone, managing director of FT Live, the Financial Times’ events arm. ....
Both events will broadcast live from Celebromedia Studios. The morning’s live broadcast, which will take place at 11am, will see panellists discuss how companies can navigate the ‘next normal’ in creative communications and adapting the next level of customer experience. The panel will look at topics including how companies can bring back confidence in events for the year ahead, how to build customer relationships in a continually changing landscape and the rise of the live streamed customer buying experience. The panel will comprise of Rob Sinclair Barnes, global brand director; Richard Brooks, global head of sales for Stichd; Christianne Beck, head of events at Clearleft; and Nikki Clare, head of events and client service for Hearst UK. ....