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Industry associations the Hotel Booking Agents Association (HBAA) and the Event and Visual Communication Association (Evcom) have announced they are working in collaboration to launch a campaign that will take place throughout March. The campaign will begin today, 8 March, on International Women’s Day, with a session titled ‘Freedom: Work/Life Balance, Life/Work Balance – regardless’, which will take place on Clubhouse. A further three panel sessions will take place throughout March. The first will be led by Leigh Jagger, director of The Ideas Clinic and former CEO of event agency Banks Sadler. Jagger will lead a panel discussion called ‘Aspirational Women within the Meetings, Events and Accommodation Industry’ on 9 March, where those in the events sector will share their take on the industry today. ....
Both events will broadcast live from Celebromedia Studios. The morning’s live broadcast, which will take place at 11am, will see panellists discuss how companies can navigate the ‘next normal’ in creative communications and adapting the next level of customer experience. The panel will look at topics including how companies can bring back confidence in events for the year ahead, how to build customer relationships in a continually changing landscape and the rise of the live streamed customer buying experience. The panel will comprise of Rob Sinclair Barnes, global brand director; Richard Brooks, global head of sales for Stichd; Christianne Beck, head of events at Clearleft; and Nikki Clare, head of events and client service for Hearst UK. ....