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Hearst UK events team building metaverse experience & virtual influencer

Hearst UK events team building metaverse experience & virtual influencer
pressgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressgazette.co.uk Daily Mail and Mail on Sunday newspapers.

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YouTube fitness guru Lilly Sabri has 3 million followers and she's just getting started

YouTube fitness guru Lilly Sabri has 3 million followers and she's just getting started
t3.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from t3.com Daily Mail and Mail on Sunday newspapers.

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Magazines' pandemic pivots show value of DTC strategy

Last year's disruption created the opportunity for consumers to form new habits and enabled publishers to establish more direct relationships through subscriptions and new content offerings. ....

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Future of events: B2C industry can rebound from Covid?

December 3, 2020
Virtual events, an industry which grew up in a matter of months during the pandemic, will continue to play a role even when a return to “physical” events is made possible, industry experts have said.
“Hybrid” is the buzzword for events in the post-pandemic age, with companies reluctant to give up the advantages gained through digital – e.g. larger audiences, easy access to big names and data insights – while also meeting the demand for face-to-face interaction.
[
“I don’t think we’re ever going to go back to where we were before, in the sense that the product will be different. We’re never going to let go of that digital piece,” said Orson Francescone, managing director of FT Live, the Financial Times’ events arm. ....

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