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COVID: How a primary care facility created a model for outpatient care


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Pam Ravener , Bridget Spinelli , Tricia Detreville , Lazarus Gehring , Kristina Bensely , Heather Chermak , Tom Laclair , Nadine Kennedy , Rachel Osborn , Tricia Holbert , Wallace Johnson , Tracey Louden , Jennifer Green , Binghamton Press Sun , Health Administration , Endwell Family Physician Department , Us Navy , University Of Rochester , College Of Medicine , University Of Rochester Medicine Primary Care Network , Endwell Family Physicians , Endwell Family Physician , Vaccines For Children , Family Physicians , Rochester Medicine Primary Care Network , Upstate College ,

How Endwell Family Physicians created a model for outpatient COVID care


Binghamton Press & Sun-Bulletin
In the early, uncertain days of the COVID-19 pandemic, the primary care facilities that people had always counted upon were ill-equipped to help patients showing symptoms of the frightening new virus.
Not only did they not have the infrastructure, they were actively told not to: The battle against COVID, many believed then, would be won and lost inside hospital emergency rooms. 
So when a longtime patient of Endwell Family Physicians  a man in his 80s  came into the office in March 2020 with a mysterious runny nose and symptoms consistent with dehydration, the team there followed protocol and sent him to the hospital. ....

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Boys+Girls Continues to Expand With New Hires


Boys+Girls Continues to Expand With New Hires
April 9, 2021
Boys+Girls has continued to expand its business with the appointment of a number of new staff to the agency.
Laura Redden has joined the agency as an account manager from Rothco, part of Accenture Interactive.  A graduate of DIT International Business & Spanish, she works on the Three account .
Elsewhere, Niamh Ryan has joined the agency as a senior copywriter, having previously worked for Publicis Dublin. An award-winning creative, she has worked with brands like Heineken, Burger King & TG4.
In addition, Nadine Kennedy joins the agency as a designer. A former student at IADT, she has had her work featured in the 100 Archive Selection. The agency has also appointed Charlotte Bourke as a junior planner. Bourke was twice awarded winner of MSc in Advertising Case Competition in both 2019 and 2020. Previous to that, she graduated with a BA in Visual Culture from NCAD.  Finally, Elena Roche has joined the ....

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Boys + Girls Launches New Mental Health Campaign for Chelsea FC and Three Mobile


Boys + Girls Launches New Mental Health Campaign for Chelsea FC and Three Mobile
December 18, 2020
Boys + Girls has created a new mental health campaign for Chelsea FC sponsor Three Mobile that urges fans to support someone else over the Christmas period.
As part of its sponsorship deal, Three UK is working with Chelsea FC to help shine a light on loneliness, isolation and mental health issues that impact men and women, old or young, and that are particularly prevalent at this time of year. Three  is also working with its mental health charity partner Time to Change.
As part of it work on the campaign,  Boys+Girls created a full landing page for the platform on Three’s website as well as a suite of assets that have been utilised across social and PR. It also supported Three’s channel executions that included retail activation as well as customer and internal communications. ....

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