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University of Reading: Two more hospital departments receive University status

A further two departments at the Royal Berkshire NHS Foundation Trust (RBFT) have been awarded University status, taking the total to six.Critical Care Medicine (CCM) and the Berkshire Kidney Unit (BKU) are the latest departments to have successfully ....

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The raw truth


The Raw Truth About Red Meat
Unappetising research suggests eating red meat could shorten your life. We cut through the statistical gristle to uncover the facts about our favourite muscle fuel
By
Matt Thomas
Lisovskaya
There’s some bad news for your steak: it might not be that good for you. That’s according to a study of 1.5 million people by the Mayo Clinic in Arizona that found avoiding red meat for 17 years can extend your life by another four years.
And those findings aren t a one off. A Harvard Medical School study of 120,000 people over a 28-year period found eating one extra hunk of unprocessed red meat every day, roughly the size of a deck of cards, is associated with a 13% higher risk of “total mortality”. An additional daily serving of the processed sort – a sausage, or two slices of bacon, say – was responsible for a 20% increase. It seemed red meat’s number at the butchers of health was up. ....

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Javelin Launches New Integrated Brand Campaign for Toyota Ireland


Javelin Launches New Integrated Brand Campaign for Toyota Ireland
May 10, 2021
Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future.
The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel of a Toyota Hybrid, musing on life and the choices we make, as he drives from Wicklow to Dublin.
According to Zoe Bradley, head of marketing communications, Toyota: “As Ireland’s favourite car brand, we are constantly moving the bar in terms of our creative ambition. For this campaign, we set out to move away from the more typical car category norms and deliver some simple storytelling around Toyota’s very strong Hybrid and other brand credentials. There is a lot of confusion out there for people choosing a new car, but what we do ....

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Javelin Launches New Integrated Brand Campaign for Toyota Ireland

Javelin Launches New Integrated Brand Campaign for Toyota Ireland
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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