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Agency of the Year Awards Singapore 2021 shortlist unveiled

Find out who made the shortlist! ....

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Sennheiser fine tunes marketing strategy to shift from tactical campaigns


Sennheiser fine tunes marketing strategy to shift from tactical campaigns
Details
01 February 2021
Audio company Sennheiser has unveiled its latest Korean-pop themed APAC campaign. Titled Earbuds that put sound first , the campaign focuses on Sennheiser s signature sound quality of the earbuds, and is part of the brand s efforts to reach younger consumers. While majority of its current consumers are found to be 25 to 45 years old, and will remain a core demographic for the brand, Sennheiser is also targeting consumers aged 18 to 35 years old - who the brand deems as forward-looking and in constant pursuit of the best . These consumers are what Sennheiser labels as cutting-edge achievers .  ....

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