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Sennheiser fine tunes marketing strategy to shift from tactical campaigns Details 01 February 2021 Audio company Sennheiser has unveiled its latest Korean-pop themed APAC campaign. Titled Earbuds that put sound first , the campaign focuses on Sennheiser s signature sound quality of the earbuds, and is part of the brand s efforts to reach younger consumers. While majority of its current consumers are found to be 25 to 45 years old, and will remain a core demographic for the brand, Sennheiser is also targeting consumers aged 18 to 35 years old - who the brand deems as forward-looking and in constant pursuit of the best . These consumers are what Sennheiser labels as cutting-edge achievers . ....