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Agency of the Year Awards Singapore 2021 shortlist unveiled

Find out who made the shortlist! ....

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How to get the most out of your market research budget


How to get the most out of your market research budget
Details
This post is sponsored by Kadence International.
As businesses seek to understand and respond to changes in consumer behaviour brought about by the pandemic, market research is more important than ever before. But after a tough 2020, many marketers have to do it on declining budgets.
As market research consultants, Kadence is well-versed in helping marketers navigate this challenge, something that was recognised as part of Kadence International’s Consultant of the Year win at the Agency of the Year awards 2020.
We’ve built on this experience to develop a framework to help marketers maximise their research budget. In this article, we share the key highlights of this framework, but the full framework can be downloaded on the Kadence website. ....

Philip Steggals , Kadence International , Kadence International Consultant Of The Year , Agency Of The Year , Kadence Singapore , Market Research , கதென்செ சர்வதேச , கதென்செ சர்வதேச ஆலோசகர் ஆஃப் தி ஆண்டு , கதென்செ சிங்கப்பூர் , சந்தை ஆராய்ச்சி ,