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AGRI Developments Expands into Hass Avocado Production in the Philippines prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Health and wellness avocado campaign launched Hass avocado producer and distributor Mission Produce, Inc. has announced the launch of Opt For Avo, a health and lifestyle campaign designed to promote healthy lifestyles. Mission will promote avocado as a healthy substitute for foods high in saturated fats through social media content, influencer partnerships with registered dietitians, in-store merchandising options and digital media kits. “In the wake of increasing focus on consumer health, we foresee this campaign as a timely movement to increase market penetration and overall avocado consumption,” said Ross Wileman, senior vice-president of sales and marketing. “We aim to ignite a consumer habit to use this food not only as a healthy substitute, but to ‘wow up your week’ and bring happiness to every meal.” ....