Health and wellness avocado campaign launched Hass avocado producer and distributor Mission Produce, Inc. has announced the launch of Opt For Avo, a health and lifestyle campaign designed to promote healthy lifestyles. Mission will promote avocado as a healthy substitute for foods high in saturated fats through social media content, influencer partnerships with registered dietitians, in-store merchandising options and digital media kits. “In the wake of increasing focus on consumer health, we foresee this campaign as a timely movement to increase market penetration and overall avocado consumption,” said Ross Wileman, senior vice-president of sales and marketing. “We aim to ignite a consumer habit to use this food not only as a healthy substitute, but to ‘wow up your week’ and bring happiness to every meal.”