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Oxnard, CA-based Mission Produce Inc., which claims to be the world’s largest avocado producer, is touting research showing that promoting avocados at retail is an excellent way to increase the overall performance of the produce department. ....
Recently, Mission Produce, Inc., based in Oxnard, CA, launched two promotion programs designed to appeal to consumers and their perceptions and use of avocados. While the promotions were not specifically created with a point of avocado origin in mind, both promotions are being used to help create demand for California avocados this spring and summer. ....
Health and wellness avocado campaign launched Hass avocado producer and distributor Mission Produce, Inc. has announced the launch of Opt For Avo, a health and lifestyle campaign designed to promote healthy lifestyles. Mission will promote avocado as a healthy substitute for foods high in saturated fats through social media content, influencer partnerships with registered dietitians, in-store merchandising options and digital media kits. “In the wake of increasing focus on consumer health, we foresee this campaign as a timely movement to increase market penetration and overall avocado consumption,” said Ross Wileman, senior vice-president of sales and marketing. “We aim to ignite a consumer habit to use this food not only as a healthy substitute, but to ‘wow up your week’ and bring happiness to every meal.” ....