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The proprietary tool is currently offered as invitation-only for non-Mediabrands clients
17 Mar, 2021 - 06:39 PM IST     |     By indiantelevision.com Team    
MUMBAI: Interactive Avenues has unveiled its proprietary hyperlocal marketing product suite Caliper, that moves from the alpha stage to a closed beta launch.
There has been a paradigm shift in consumer search behaviour, and a lot of research happens on products and experiences, which are proximity-based. Hyperlocal searches are growing at the rate of 55 per cent year-on-year, with 10X growth in local language searches.
Caliper aims to solve endemic business problems like – local asset readiness, last mile optimization (offline conversions or digitally attributable sales), centralised or de-centralized modules for a business generating demand pan India, unification and optimisation across digital platforms, store/dealer level SEO, generating and measuring store walk-ins and many other category-s ....

Harish Iyer , Interactive Avenues , Deep Singh , Mediabrands India , Suite Caliper , கடுமையான இயேற் , ஊடாடும் வழிகள் , ஆழமான சிங் , மீடியா பிராண்ட்ஸ் இந்தியா , தொகுப்பு காலிபர் ,