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Regenerative agriculture won t solve the fashion industry s pollution problems
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BY
Marija Mrvosevic ON 26 April 2021 4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says
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Jaden Smith and Emma Chamberlain Work With Levi s to Reduce Our Carbon Footprint: It s Cool to Thrift
Levi s has announced its Buy Better, Wear Longer campaign, which features two of our favorite activists Jaden Smith and Emma Chamberlain, both of whom are known for teaming up with brands that reflect their core values. This initiative in particular speaks to the denim company s sustainability efforts and raises awareness about the fashion industry s overconsumption. Levi s has committed to sourcing materials such as cottonized hemp and organic cotton and producing clothes through a water-saving manufacturing system. But the label asks us to do our part, too, by passing on our denim to future generations, buying secondhand, and taking advantage of options like Levi s in-store Tailor Shops to extend the life of our pieces.
Levi s Buy Better, Wear Longer ANI | Updated: Apr 23, 2021 19:33 IST
New Delhi [India], April 23 (ANI/Mediawire): Levi s is launching a new spring campaign Buy Better, Wear Longer that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption.
Featuring an inspiring group of changemakers Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford MBE this multi-platform global ad campaign fuses Levi s longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet.
Levi s® Buy Better, Wear Longer - Times of India
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