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Read later Audio version The third era of marketing is here. Are you ready? We’ve entered the era of Revenue Marketing - or at least we should have done, in theory. But what does it mean to be revenue-focused and what practical changes does it require of the marketing department? The Brand era was pre-internet, pre-digital, where marketing focused on brand, PR, and communications. The Demand Gen era was the early 2000’s when the Internet arrived. It was focused on bringing digital into marketing. During this era, he said, the CMO emerged with a focus on marketing to prospects. ....
ChatFunnels Announces 12 Sales and Marketing Award Winners at Demand Gen Summit 2021 Share Article ChatFunnels’ crowd-nominated awards program recognizes the top thought leaders, demand gen/sales leaders, marketing ops, and SDRs in the B2B revenue space. SILICON SLOPES, Utah (PRWEB) May 09, 2021 Today, with its Biannual Demand Gen Summit, leading conversational marketing optimization company ChatFunnels announced the winners of the 2021 Demand Gen Awards. The awards recognize extraordinary accomplishment and progress and are crowd-nominated. “The Demand Gen Awards are community-nominated and voted for recognition. With hundreds of nominations and nearly 10,000 voters, the awards truly represent the best and brightest in sales and marketing funnel management,” ChatFunnels Co-founder Billy Bateman said. “We are honored to recognize these individuals and are excited to participate in th ....