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The third era of marketing is here. Are you ready?
We’ve entered the era of Revenue Marketing - or at least we should have done, in theory. But what does it mean to be revenue-focused and what practical changes does it require of the marketing department?
The Brand era was pre-internet, pre-digital, where marketing focused on brand, PR, and communications.
The Demand Gen era was the early 2000’s when the Internet arrived. It was focused on bringing digital into marketing. During this era, he said, the CMO emerged with a focus on marketing to prospects.
Latanee-conant
Revenue-marketing
Demand-gen
Ideal-customer-profile
Digital-marketing
வருவாய்-சந்தைப்படுத்தல்
தேவை-கேன்
ஏற்றதாக-வாடிக்கையாளர்-ப்ரொஃபைல்