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iProspect launches as a digital-first end-to-end media agency The agency has adopted the âBrands Acceleratedâ tagline to sit beneath its reimagined logo. Rubeena Singh will lead the new agency along with Muddassar Memon, Kaushik Chakraborty, Krishna Kumar, Santosh Mishra and Venkata Dontha Delhi, March 16, 2021 dentsu international has officially launched the new iProspect around the world as a digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will now be the first agency to offer performance-driven brand building at a global scale. As part of the launch, the new agencyâs global proposition was revealed: ....
Amanda Morrissey Dentsu has confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeumâs media strategy and planning, storytelling, and brand building capabilities together with iProspectâs digital expertise, audience knowledge, and performance mindset. Advertisement Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey. The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, i ....