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March 10th, 2021 Facebook / Instagram Facebook is today relaunching Instagram Lite, a stripped-down version of the image-sharing app designed for users in emerging markets. Developed by Facebook’s team in Tel Aviv, the birthplace of Facebook Lite and Messenger Lite, the app’s package size is just 2MB. The team said that the focus, like with the other launches, was on users whose smartphones lack storage capacity, processing power and reliable data. In order to reach that size, the app focuses on images, video and messaging, ditching other features and flourishes that fade into the background on the full-fat version of the app. ....
(Unsplash) Earlier this week, Facebook announced the launch of its no-frills ‘Lite’ version of Instagram in India. The company had tested out this particular product in key markets including India, sometime in 2018, only to withdraw it in mid-2020 due to unstated reasons. However, it’s back now albeit only on Android phones, with India being the first market to be receiving the app. It already has over 5 million downloads.
The new avatar, like all of Facebook’s prior stripped-down app versions – Facebook Lite and Messenger Lite – is less than 2 MB and does away with some significant features. The result? Faster loading times and less usage of data, but overall perfect for consumers facing data limitations and low phone memory. ....
Picture courtesy: Unsplash Earlier this week, Facebook announced the launch of its no-frills ‘Lite’ version of Instagram in India. The company had tested out this particular product in key markets including India, sometime in 2018, only to withdraw it in mid-2020 due to unstated reasons. However, it’s back now albeit only on Android phones, with India being the first market to be receiving the app. It already has over 5 million downloads.
The new avatar, like all of Facebook’s prior stripped-down app versions – Facebook Lite and Messenger Lite – is less than 2 MB and does away with some significant features. The result? Faster loading times and less usage of data, but overall perfect for consumers facing data limitations and low phone memory. ....
Facebook relaunches Instagram Lite app, begins test in India 17th Dec 2020 | Source: TechCrunch Facebook is working to bring back the Instagram Lite app, months after it shut down the light version offering worldwide. The social conglomerate said on Wednesday that it is testing the revamped Instagram Lite app in India, where it hopes to “gain valuable insights” about the new offering before “a global rollout” of the app later. The revamped Instagram Lite app weighs less than 2MB and delivers a “fast, reliable, and responsive” experience of the social service. The Android app supports Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu, but currently lacks a several core features of Instagram including Reels, Shopping and IGTV. ....