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(Unsplash) Earlier this week, Facebook announced the launch of its no-frills ‘Lite’ version of Instagram in India. The company had tested out this particular product in key markets including India, sometime in 2018, only to withdraw it in mid-2020 due to unstated reasons. However, it’s back now albeit only on Android phones, with India being the first market to be receiving the app. It already has over 5 million downloads.
The new avatar, like all of Facebook’s prior stripped-down app versions – Facebook Lite and Messenger Lite – is less than 2 MB and does away with some significant features. The result? Faster loading times and less usage of data, but overall perfect for consumers facing data limitations and low phone memory. ....
Picture courtesy: Unsplash Earlier this week, Facebook announced the launch of its no-frills ‘Lite’ version of Instagram in India. The company had tested out this particular product in key markets including India, sometime in 2018, only to withdraw it in mid-2020 due to unstated reasons. However, it’s back now albeit only on Android phones, with India being the first market to be receiving the app. It already has over 5 million downloads.
The new avatar, like all of Facebook’s prior stripped-down app versions – Facebook Lite and Messenger Lite – is less than 2 MB and does away with some significant features. The result? Faster loading times and less usage of data, but overall perfect for consumers facing data limitations and low phone memory. ....