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Trends in PPC, reporting and analytics in 2021 and beyond from SMX Report

Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
Carolyn Lyden on March 10, 2021 at 11:16 am
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With Microsoft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers are more online than ever before. As a result, e-commerce sales jumped $174.87 billion from 2019 to 2020. ....

Ken Williams , Carolyn Lyden , Tamara Westman , Amanda Farley , Maria Corcoran , Adobe Systems , With Microsft Advertising , Steve Hammer , Google Analytics , Google Ads , Broad Match Modifier , Microsoft Advertising , Search Content , Search Engine Land , கேன் வில்லியம்ஸ் , தமரா வெஸ்ட்மேன் , அமண்டா ஃபார்லீ , மரியா கோர்கோரன் , ஸ்டீவ் சுத்தி , கூகிள் பகுப்பாய்வு , பரந்த பொருத்துக மாற்றி , தேடல் உள்ளடக்கம் , தேடல் இயந்திரம் நில ,

A few pointers from the pros during SMX Report; Wednesday's daily brief

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Striking distance really gives you a sense of . . . the current visibility of our site,” Brett Snyder said during his session on configuring SEO measurement tools and identifying issues to resolve, “Rather than just looking at a ranking or traffic report, this is one of the areas where we can start looking at these things together.” I loved this because identifying small opportunities can eventually mean big gains overall.
“As a paid search marketer, you should know which competitors are always bidding on your terms, which competitors outbid you in each campaign, and which competitors have a better message/offer than you do,” Tamara Westman from Bounteous told us. She keeps these data points at the forefront of her mind to ensure she can answer client questions about competition at any time. ....

Ken Williams , John Mueller , Carolyn Lyden , Martha Van Berkel , Tamara Westman , Brett Snyder , Google John Mueller , Gary Illyes , George Nguyen , Partner Program , Colleen Harri , Google Analytics , Van Berkel , Google My Business , Google Ads Manager , Status Dashboard , Google Ads , Search Off , Search Engine Land , கேன் வில்லியம்ஸ் , ஜான் முல்லர் , மார்த்தா வேன் பெர்க்கேள் , தமரா வெஸ்ட்மேன் , ப்ரெட் ஸ்னைடர் , கூகிள் ஜான் முல்லர் , ஜார்ஜ் ஂக்யந் ,