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Trends in PPC, reporting and analytics in 2021 and beyond from SMX Report


Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
Carolyn Lyden on March 10, 2021 at 11:16 am
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With Microsoft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers are more online than ever before. As a result, e-commerce sales jumped $174.87 billion from 2019 to 2020. ....

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