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"Customer feedback helps us brief the R&D lab to create new products": Apratim Majumder, MyGlamm


“Customer feedback helps us brief the R&D lab to create new products”: Apratim Majumder, MyGlamm
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A conversation with the cosmetic brand’s marketing head on expansion plans, marketing strategy and its first TVC.
MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers.
In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head – Naturals. Majumder has over 15 years of experience in the FMCG sector. ....

India General , Sasha Chhetri , Kopal Naithani , Manish Malhotra , Priti Rajput , Sonakshi Sinha , Samson Vasave , Dentsu Gurgaon , Abhijit Avasthi , Darpan Sanghvi , Priyanka Gill , Apratim Majumder , Titus Upputuru , Aditi Bhalotra , Shraddha Kapoor , Hindustan Unilever , Bessemer Venture Partners , Sugar Cosmetics , Plum Cosmetics , Nykaa Cosmetics , Taproot Dentsu Gurgaon , சாஷா சேத்ரி , மனிஷ் மல்ஹோத்ரா , சோனக்ஷி சீன்ஹா , சாம்சன் வாசவே , தெந்ட்சு குர்கான் ,

Taproot Dentsu creates new ad for Skype India


Taproot Dentsu creates new ad for Skype India
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The ad is for Skype India and it was shared on Linkedin by Titus Upputuru, creative head of Taproot Dentsu Gurgaon.
The ad unfurls via a video call and at first, the product being advertised is unclear. A man sits alone in his office at night while his daughters giggle and play at home. As the ad progresses, the children are running around the house, playing and the father joins playtime through a video call.
The ad is for Skype India and it was shared on Linkedin by Titus Upputuru, creative head of Taproot Dentsu Gurgaon. As we cautiously return to our offices, let s continue to #maketime , wrote Upputuru in the caption of his Linkedin post. While working from home, parents might have had the opportunity to spend time with their children and that might change with offices reopening, and the ad seems to be a way of acknowledging that. ....

Titus Upputuru , Dentsu Gurgaon , Skype India , Taproot Dentsu , Google Meet , Facebook Chat , டைட்டஸ் உப்புத்துரு , தெந்ட்சு குர்கான் , தபிரூட் தெந்ட்சு , கூகிள் சந்திக்க , முகநூல் அரட்டை ,