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Amazon Prime Day brands need new targeting strategy

Amazon Prime Day brands need new targeting strategy
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The Best Phoenix Albums of 2021 (So Far)

The Best Phoenix Albums of 2021 (So Far)
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New Music Friday - New Albums From DMX, 88Glam, Killy + More

HipHopDX returns with another edition of New Music Friday albums coverage featuring new releases from DMX, wifisfuneral, UnoTheActivist, 88Glam + more.

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Oracle launches world s first ad measurement tech for 3D in-game environments

Oracle launches world s first ad measurement tech for 3D in-game environments
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Oracle Launches World s First Ad Measurement Technology for 3D In-game Environments

Share this article AUSTIN, Texas, May 12, 2021 /PRNewswire/ To help marketers better understand advertising performance in video games, Oracle today announced the world s first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement. As the gaming industry continues to grow and become a key area of investment for advertisers, it s crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games, said Derek Wise, Chief Product Officer, Oracle Advertising. Today s industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We re proud to be able to equip advertisers with the confidence and tools they need to make more informed buying

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