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IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms

IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

Rachel creel mcguireIab tech labTech labMeasurement software development kitOpen measurement software development kitOracle moat

Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions

Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Bryan damonJay friedmanMedia rating councilGoodway groupDigital holdingsGoodway group friedmanTrade deskData protection regulationDirect digital holdingsSophisticated invalid trafficOracle moatMedia rating council accreditedTrustworthy accountability

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes accused of selling MFA media to brands under guise of legitimate ad space
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Krzysztof franaszekAdalytic franaszekJay friedmanOmnicom media groupUnited airlinesGoodway groupMercedes benzAssociation of national advertisersWall streetGoogle search adsPublici starcomHorizon mediaNational advertisersWall street journalTrustworthy accountability group certifiedMedia rating council accredited

Bridging the gap between gaming, entertainment, and ad spend

Bridging the gap between gaming, entertainment, and ad spend
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United kingdomUnited statesReed hastingsFar cryGears of warOracle moat

OpenX Announces Programmatic s First Supply-Side Cookieless Deal Library to Simplify Buyers Transition to Cookieless Targeting

OpenX Announces Programmatic s First Supply-Side Cookieless Deal Library to Simplify Buyers Transition to Cookieless Targeting
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

South australiaMatt sattelLiveramp rampBuyer development at openOpenx cookieless deal libraryOpenx technologies incParty dataCookieless deal libraryFirst supply side cookieless deal librarySimplify buyer transitionIdentifier dealsOracle moatCross pixelOracle contextual intelligenceFree audience dealsSandbox topics deals