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Criteo receives MRC accreditation helping bridge measurement gap for multi-billion pound retail media sector

Criteo (Nasdaq: CRTO), the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display

Brian gleasonGeorgew ivieMedia rating councilOnsite sponsored productsOnsite display adsCommerce maxGeneral invalid trafficExecutive director

Criteo Secures Its First MRC Accreditation for Retail Media Measurement

Criteo Secures Its First MRC Accreditation for Retail Media Measurement
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Brian gleasonMelanie dambreJessica meyersGeorgew ivieCompany annual report on formMedia rating councilRetail mediaOnsite sponsored productsOnsite display adsCommerce maxGeneral invalid trafficExecutive directorChief revenue officerCommerce media platformAnnual reportQuarterly reports

Criteo secures its first MRC Accreditation for retail media measurement

Criteo, the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments fo

Brian gleasonGeorgew ivieMedia rating councilOnsite sponsored productsOnsite display adsCommerce maxGeneral invalid trafficExecutive directorChief revenue officer

The $122 Billion Ad Fraud Mafia Marketers Are Ignoring

Yahoo’s senior platform solutions lead, Rahila Nadir, unpacks the ad fraud problem and some lessons from the IAB’s recent Ad Fraud Playbook.

Measurement software development kitRahila nadirDon vito styleFraud handbookGeneral invalid trafficSophisticated invalid trafficOpen measurement software development kit

GENIEE DSP Adopts Spider Labs IP Blocklist API

Every day, Spider Lab's demand-side ad fraud countermeasure analyzes over 10 billion IP addresses to identify invalid traffic.

Saaya hashimotoKazuhiro miyamotoSayaka kobayashiAutomation spider labSpider labs incSide business division at geniee incSpider labSpider labsLab demand side ad fraud countermeasure analyzesGeneral invalid trafficSophisticated invalid trafficDemand side business divisionProduct managerHappier futureRoad fraudBrand safety

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