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Plus, the “human experience marketer” behind the search marketer Carolyn Lyden on May 11, 2021 at 10:00 am Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much of search is controlled by machines? That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search providers keep moving to more automated solutions and we’ve covered your varied reactions to it. ....
Consumers have high expectations on sustainability On Earth Day this year, we reported on research showing that brands were missing an opportunity by not communicating their environmental initiatives to their customers. That point is underlined by new research from digital and creative agency Compose[d] and sustainable products designer and manufacturer MaCher. Based on a survey of 1,000 U.S. consumers across all adult age groups, a striking 94% say that a more sustainable lifestyle is desirable. A clear majority (over 60%) are looking for products that have a low environmental impact and/or products made from recycled materials. The actual impact of these views on purchasing decisions is more limited than might be expected but for the simple reason that one in three consumers report difficulty in finding sustainable products across a range of product categories. ....
In-person will return, but the virtual genie can t be put back in the bottle Kim Davis on May 6, 2021 at 11:32 am More “Reinventing Live,” the new book by Denzil Rankine and Marco Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most marketers expect live events to return next year. But does that mean saying goodbye to the virtual environments rapidly constructed in 2020, and will brands be as willing as ever to pay the cost of live event attendance including the carbon footprint of business travel? ....
Reinventing Live: The Always-On Future of Events EW editor Paul Colston reviews a timely new book about the future of the events industry.
Authors Denzil Rankine and Marco Giberti produced this book at the start of the pandemic, in quick time, as a guide to action as the coronavirus pandemic was beginning its sweep across the world. It is still a prodigious and thorough achievement as well as a timely one. Containing expert analyses of the live events industry, with numerous examples, case studies and research material, the book draws on many industry sources and begins to imagine a new world where events build communities and nurture relationships all year round, powered by cutting-edge technology. ....