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AI in ad spam detections and machine learning in Google search; Tuesday's daily brief


Plus, the “human experience marketer” behind the search marketer
Carolyn Lyden on May 11, 2021 at 10:00 am
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and how much of search is controlled by machines?
That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search providers keep moving to more automated solutions and we’ve covered your varied reactions to it. ....

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User 'opt-in' rate for tracking across iOS sitting at 13% globally


User opt-in rate for tracking across iOS sitting at 13% globally
ZDNet
5 days ago
© Provided by ZDNet
Image: Flurry Analytics
Apple s app tracking transparency tool, which lets users decide whether they agree to their data being tracked, began rolling out as part of iOS 14.5 last month.
The feature requires apps to get users permission before tracking their data across other companies apps or websites for advertising purposes. When asked by users not to track their data, apps will also have to refrain from sharing information with data brokers. 
© Image: Apple
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Apple Insider, only around 5% of daily users in the United States by week two were allowing tracking. ....

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Just 12% of global iOS users and 4% of US ones have allowed app tracking since the iOS 14.5 rollout

The numbers are holding steady, but still spell out a grim future for targeted online ads. ....

Verizon Media Owned Flurry Analytics ,

Just 4 percent of U.S. iPhone users opt in to ad tracking


Sorry, Facebook.
When a user opens, downloads, or updates an app for the first time after they download the new iOS, they have to opt in to letting that app track them. 
According to Verizon Media-owned Flurry Analytics, almost everyone is saying no, thanks. Just around 4 percent of U.S. users have said yes.
Flurry is an analytics tool that the company says is installed in 1 million apps. Since iOS 14.5 s public launch, it has been tracking the opt-in rate every day using data from 2.5 million devices. 
That rate has consistently been around 4 percent for users in the United States. It s significantly higher worldwide, with average daily opt-ins around 12 percent. ....

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