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Inman Connect In the wake of Zillow’s acquisition of ShowingTime, Gary Keller, the founder of Keller Williams and executive chairman of its parent company told more than 40,000 virtual attendees of the 2021 Keller Williams Family Reunion that the industry was in for a “fight.” Josh Team | Photo credit: Keller Williams On Day 2 of the event, Keller Williams revealed its plan of attack: a combination of controlling lead generation for its own affiliated agents and local advocacy that could change the way Zillow displays listings. “The first solution to making sure we own our destiny is to make sure we own leads,” Keller Williams President Josh Team said, after noting that he believes Zillow’s acquisition of ShowingTime was a way for the company to take more of real estate agent’s commission dollars. ....
Orchard and Homie aren’t yet household names in residential real estate. But both companies have raised a lot of money from investors. Both have big visions of what the brokerage of the future will look like. And both participated in one of the most intriguing sessions at last week’s Inman Connect, “The Rise of the Neo-Brokers.” Orchard CEO Court Cunningham joined Mike Peregrina, co-founder and chief financial officer for Homie, and moderator Clelia Peters, on the virtual Inman stage. In many ways, the panel was an extension of a somewhat intense conversation a day earlier between Redfin CEO Glenn Kelman and Keller Williams President Josh Team. During that session, the two executives debated the pros and cons of paying agents on salary verses having them work on commission. ....
Redfin s Glenn Kelman and Keller Williams Josh Team forcefully defended their companies respective approaches to agent employment. Now, watch the entire video as a special Select subscriber benefit. ....