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In the wake of Zillow’s acquisition of ShowingTime, Gary Keller, the founder of Keller Williams and executive chairman of its parent company told more than 40,000 virtual attendees of the 2021 Keller Williams Family Reunion that the industry was in for a “fight.”
Josh Team | Photo credit: Keller Williams
On Day 2 of the event, Keller Williams revealed its plan of attack: a combination of controlling lead generation for its own affiliated agents and local advocacy that could change the way Zillow displays listings.
“The first solution to making sure we own our destiny is to make sure we own leads,” Keller Williams President Josh Team said, after noting that he believes Zillow’s acquisition of ShowingTime was a way for the company to take more of real estate agent’s commission dollars. ....

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