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D&AD Shift with Google FREE night school set to launch in Sydney to open access to the creative industry for talent without formal education


July 26 2021, 9:00 am | BY Ricki Green | No Comments
Ad industry education charity D&AD has today announced the launch of the inaugural D&AD Shift with Google program in Sydney. Running in London and New York since 2016, Shift is D&AD’s FREE four month industry-led night school which aims to uncover, support and ultimately help secure jobs for self-made creative talent without a traditional degree qualification.
 
Supported by the local Sydney industry, the program champions unique and underrepresented voices to challenge the assumption that great creative talent can only be found within a small number of universities and communities.
The Sydney program will see D&AD partner with adidas to set a ‘brief in a day’, which will enable participants to develop their portfolios and creative approaches, while giving them direct access to the brand’s creative teams. ....

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Free night school program D&AD Shift with Google launches in Sydney


Free night school program D&AD Shift with Google launches in Sydney
July 26, 2021 9:19
Non-profit advertising and design association D&AD has launched the D&AD Shift with Google program today, 26 July.
The program has run in London and New York since 2016 and aims to address accessibility issues in the creative industry.
D&AD Shift with Google runs for four months and is free. The program aims to provide training to those without a formal, traditional degree. In 2019, six months after completing the Shift program, 60% of alumni in New York and London had entered into paid creative employment.
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The program is responding to recent research conducted by Diversity Arts Australia which found that although CALD (culturally and linguistically diverse) Australians made up 39% of the population, they are disproportionately underrepresented in key leadership roles, with only 10% of CEOs, 14% of creative directors and 12% of senior executives identifying ....

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Suncorp's new campaign addresses Australia's extreme weather problem


Suncorp’s new campaign addresses Australia’s extreme weather problem
One House to Save Many sees the insurance company create a prototype home that is more resilient to the natural disasters which are becoming increasingly commonplace Down Under
22/04/2021
7:35 am
As Australia battles record numbers of floods, cyclones and destructive bushfires, the country’s problem with extreme weather is becoming increasingly urgent.
While natural disasters have long been a sticking point when it comes to getting insurance in countries around the world, providers in Australia are beginning to approach things differently. Last year, the CR Annual featured NRMA Insurance’s Safety Hub, a loyalty app that rewards customers for being proactive about safety. ....

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Suncorp partners with scientists and creatives for One House to Save Many


Suncorp partners with scientists and creatives for One House to Save Many
April 19, 2021 10:23
In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant.
Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes.
The story was shared as a documentary on Channel Nine with earned media as support. ....

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