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Dedication of many brings Suncorps netball partnership to life April 30, 2021 3:41 Suncorp is reflecting its commitment to Australian netball in the story of a family that pitches in to get their daughter to practice and games each week. The ad was created by Publicis Groupe’s Leo Burnett. Executive creative director, Andy Fergusson, said the ad was inspired by Lara Dunkley whose parents drove over 2,000km a week driving back and forth to training and games. “It’s a level of dedication that sounds extreme on paper but is also universally understood by parents who support their kids at the courts, fields, and pitches of Australia every weekend. It’s also the same level of support that Suncorp has shown Netball itself,” Fergusson said. ....
April 30 2021, 11:04 am | BY Ricki Green | 15 Comments As principal partners of Netball Australia since 2017, Suncorp has launched ‘The Drive’ a heartfelt story that exemplifies the brand’s exceptional commitment to the game and more broadly, women’s sports, created by Leo Burnett.
Suncorp’s commitment over the past five years is unique within the world of sports, in that it extends right the way through – from the grass roots’ entry program, Suncorp Net-Set-Go, to the professional league, Suncorp Super Netball, and the pinnacle of the sport itself, the Australian Diamonds. This partnership extends off the court as well, encompassing its Team Girls program, an initiative designed to build girls’ confidence and resilience in life, by encouraging them to stay in sports, precisely at a time when many drop out. ....
Suncorp partners with scientists and creatives for One House to Save Many April 19, 2021 10:23 In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant. Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes. The story was shared as a documentary on Channel Nine with earned media as support. ....
April 19 2021, 9:27 am | BY Ricki Green | 3 Comments As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia as outlined in ‘One House to Save Many’ created by Leo Burnett, in collaboration with The Glue Society.
One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for Australians living in areas where these events are more intense and frequent, and to actually help change the way houses are built in the future. ....
Suncorp Creates 'One House to Save Many' brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.