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Suncorp’s new campaign addresses Australia’s extreme weather problem One House to Save Many sees the insurance company create a prototype home that is more resilient to the natural disasters which are becoming increasingly commonplace Down Under 22/04/2021 7:35 am As Australia battles record numbers of floods, cyclones and destructive bushfires, the country’s problem with extreme weather is becoming increasingly urgent. While natural disasters have long been a sticking point when it comes to getting insurance in countries around the world, providers in Australia are beginning to approach things differently. Last year, the CR Annual featured NRMA Insurance’s Safety Hub, a loyalty app that rewards customers for being proactive about safety. ....
Suncorp partners with scientists and creatives for One House to Save Many April 19, 2021 10:23 In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant. Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes. The story was shared as a documentary on Channel Nine with earned media as support. ....
April 19 2021, 9:27 am | BY Ricki Green | 3 Comments As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia as outlined in ‘One House to Save Many’ created by Leo Burnett, in collaboration with The Glue Society.
One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for Australians living in areas where these events are more intense and frequent, and to actually help change the way houses are built in the future. ....